IPSY: Discover Your ‘BBE’ (Big Beauty Energy)

04 Nov IPSY: Discover Your ‘BBE’ (Big Beauty Energy)

Ever Heard Of Ipsy?

Well if you haven’t, now you have. If you’re an avid sucker for beauty merchandise and an endless assortment of it, my fellow sistren, you’re going to love this one!

Who is IPSY?

IPSY stands out as the world’s biggest beauty club, offering various subscriptions such as the Glam Bag for sample-size beauty items, BoxyCharm for full-size beauty products, the Icon Box with celebrity-selected collections, and Refreshments for clean, sustainable personal care products. The company tailors a unique experience for each subscription by using IPSY Match, an exclusive machine learning tool that examines numerous characteristics to provide members with beauty products suitable for their individual lifestyle. With an enthusiastic beauty community comprising 20 million fans and backed by 200 million product reviews, IPSY showcases its success in the beauty industry.Exclusively offered to members of Glam Bag and BoxyCharm, the Icon Box represents a quarterly upgrade adored by IPSY’s most beauty-devoted individuals. Each compilation comprises eight high-end beauty and lifestyle items carefully chosen by the iconic curator.

Valued at just $58 and replacing your usual monthly Glam Bag and BoxyCharm membership, this limited-edition Icon Box is only released every quarter of the year during the months of February, May, August and November and holds a value of up to $350. Within this, IPSY members will get treated to eight full-size products: five selected by a featured celebrity curator and three picked by the member from a customized selection using IPSY’s exclusive AI technology, IPSY Match. This meticulously crafted experience grants makeup enthusiasts and admirers of celebrities an unparalleled level of autonomy and influence over the products they receive and explore.

November Edition IPSY Icon Box: Pat McGrath

IPSY made the official announcement on November 1st, 2023, unveiling the launch of the Icon Box curated by Pat McGrath.

The esteemed makeup artist and founder of Pat McGrath Labs, recognized globally for over 20 years, is now sharing her favorite products with the IPSY community through her exclusive Icon Box.

“Makeup is all about self-expression, individuality, and exploration into your own creativity,” McGrath expressed. “Each product in my collection is designed to empower individuals to create their unique beauty narratives. My hope is that it encourages members to explore, discover, create, and just have fun. “The carefully curated Icon Box, aside from including Pat McGrath Labs Dark Star Mascara, Divine Rose Luxe Quad: Eternal Eden, and the signature MatteTrance™ Lipstick, will also incorporate a selection of Pat’s preferred items from brands like Tatcha, Drunk Elephant, and Laura Mercier.

Coinciding with this release, IPSY introduces a TikTok campaign with a tailored AR filter delivering a Pat McGrath-inspired makeup look to fans and creators across the platform. IPSY collaborated with legendary ballroom emcee Kevin Jz Prodigy on the filter’s corresponding “IPSY Icon Box by Pat McGrath (10s Across the Board)” song to further celebrate the campaign, accompanied by several creators to stimulate user-generated video content. The #IconBoxbyPatMcGrath TikTok campaign is currently live, and since November 1st, members have had the opportunity to reserve their spot for the limited-edition Icon Box drop at IPSY.com/IconBox.

I can’t think of a better glow-up for next month’s holidays!

Here are a few of their juicy product selections to keep your eyes peeled open for:

Pat McGrath Labs: Dark Star Mascara

This iconic Pat McGrath Labs signature mascara delivers immediate, high-intensity results by providing exceptional volume, lift that defies gravity, and remarkable length in just one application. Its opulent formula applies a precise, weightless layer of intense black color, and the brush, with its strategically positioned fibers of different lengths, captures each lash from the base. This lifts, sculpts, and elegantly fans out the lashes, creating an otherworldly, panoramic allure.

Danessa Myricks Beauty: Dew Wet Balm

A yummy highlighting, hydrating face and body balm formulated to create a naturally dewy sheen. Perfect for a quick clean, healthy looking glow.

Live Tinted: Huebrow Clear Setting Gel

A flake-free, easy to apply clear brow gel that holds the look without the stiffness – no more Burt & Ernie Brows.

Dew Of The Gods: The THEORY Retinol Mousturizer

A luxuriously moisturizing creme blend infused with oatmilk and packed with hyaluronic acid and retinol to help quench your skin’s thirst while reducing inflammation, redness and wrinkles.

Murad: Rapid Collagen Infusion

Quickly effective, this treatment creates a filler-like effect on the skin’s surface, reducing the appearance of lines and wrinkles after a single use. Infused with collagen amino acids, it works to smoothen and visibly restore volume to the skin, while winged kelp aids in rejuvenating firmness for a more youthful look.

Huda Beauty: Empowered Eyeshadow Palette

This versatile palette is perfect for daily use! Embrace your confidence with a lavish collection of smooth golds, coppers, browns, and neutral shades, offering a range of textures. It includes highly pigmented matte shades, creamy gel-liner hybrids, foiled chrome metallics, and a shimmer that adds a glossy, glamorous finish. Sign me up for old Hollywood Glam Ma’am.

Herbivore: Super Nova Brightening Eye Cream

Fueled by THD vitamin C, an incredibly effective form of vitamin C, along with antioxidant-rich turmeric and revitalizing caffeine, this eye cream instantly reduces puffiness and visibly brightens dark circles in as little as 7 days. Designed specifically to be worn seamlessly under concealer this nutrient-packed cream helps to combat dryness, inflammation and dark circles – ideal for those long days.

PAT McGRATH LABS MatteTrance™ Lipstick in Elson

One swipe of this breathtakingly red lipstick and your lips will be wrapped in a deeply concentrated and feather-light layer of color. This distinct formula, blending oil and powder in a bullet shape, generates a soft-focus outcome, ensuring your lips remain soft and at ease while delivering long-lasting wear. Perfect for sealing those love letters with the iconic kiss… And for Christmas dinner if you’re a little more well-behaved.

The IPSY Icon Box is just one of a variety of exciting options to choose from and for the most part, is definitely worth adding the tiny dent to your monthly subscriptions for. Cry now,hank me later.